SMS marketing has become an important part of the marketing mix for small businesses in almost every industry and for large companies. It can be used to activate leads for B2B organizations or drive immediate action for customers of B2C brands. But as with any “new” way to reach customers and generate leads, the question remains: “Is it right for your business?”
Signs your business is in recession
Before you panic about the state of your business, take a step back and make sure your business is slowing down. If so, look at your data and see if any of the following statements apply to your business.
Less web and human traffic than usual
Turnover rate and turnover rate tend to decrease
Minimal or non-existent cash flow
Overall growth has hit a plateau
If these signs of slowing business look familiar, it may be time to take action.
Of course, some fluctuations in sales and traffic are perfectly normal. But when the slow days turn into slow weeks, it’s time to focus on nurturing existing leads and generating new leads.
If you’re looking for an accessible way to energize your business communications with your customers, it couldn’t be easier than SMS gateway. Who would have thought that the most basic function of a mobile phone, texting, would be the saviour of your business? Here’s how this applies to different industries during this time of crisis.
HealthCare
Healthcare organizations have the most important work to do during this pandemic. Sending her SMS to patients and staff helps many medical facilities streamline processes and reduce workload. The main goal is to contact patients who may have symptoms of COVID-19 early so that health workers can identify cases more quickly. Use SMS marketing to promote your virtual waiting room and share WHO updates and regulations.
Restaurant and Bar
For the time being, gastronomy has switched to a pure delivery and pick-up model. Many restaurants are no longer in business and have had to lay off most of their staff. SMS marketing can help you promote your menu, manage orders, and send digital receipts and delivery confirmations. This also applies to caterers, hotels, caterers and traditional restaurants. If you don’t have a customer list, you can build a strong SMS subscriber list by creating a keyword, QR code, and signup widget on the website of the restaurant.
Education
More than 1.2 billion children in 186 countries have been affected by the impact of school closures due to the pandemic. This has led to an increase in distance learning, including virtual tutoring, online portals, language apps, and online courses for schools and universities. This increase is significant and means that the need for communication is greater than ever. SMS marketing allows you to send alerts and notifications about online courses, tests, exams, admissions and internal communications.
Travel
The travel industry is one of the most affected industries worldwide by the pandemic. We’ve seen some of the world’s leading airlines file for bankruptcy or curtailment, grounding planes around the world.
For example, a travel agency can send a customer whose flight has been cancelled a text message. Send timetable updates, ticket price updates, check-in notifications, and more. With social distancing mandated in public places, text messaging is a smart solution for limiting physical communication between employees and customers.
Two-way SMS marketing use cases show that conversational SMS marketing is gaining more reach in the corporate world as well.
For years, text messaging has been a key tool used by businesses to engage with customers and drive sales. However, like any marketing tool, it has evolved into new ways to interact with consumers.
Conversational SMS Marketing.
Two-way text messaging between business and customer. According to a recent study, SMS campaigns reach 62% of customers, and 43% have signed up for some campaigns. This is where the power of conversational SMS comes in.
This makes conversational SMS a mega-tool that can help you grow your business, improve your customer experience, and increase conversions along the way.
Keep your business growing with Guni
With 85% of smartphone users preferring text messaging over email and phone calls, SMS is a natural choice for communicating with customers. Many businesses are jumping on the trend and sending order confirmations and updates via SMS, but SMS marketing is still not as common as you might think.
With that in mind, you can apply these texting ideas whenever your business is going through a downturn and avoid a prolonged recession. All you need is a way to send those texts.
Whether you’re looking for an SMS solution or an MMS Messaging solution, Guni can help your business grow whether it’s peak season or not. Start Guni testing today and build a sustainable business for your text messaging campaign.