Instagram is among the world’s most popularly subscribed social media platforms. When scrolling through feeds, you are likely to come across eye-catchy videos. These are referred to as reels. It is rather dubbed as a ‘Tik Tok’ clone, released first in 2020, comprising approximately 1 minute-long short videos. Around 91% of active users engage with videos every week.
Increasing popularity
Reels have become wildly popular among users these days. Businesses and content creators find it to be a worthwhile business strategy. The latest Instagram algorithm is reported to favor accounts that promote lots of reels. Hence, it is the right time for small businesses to switch to Instagram reels viral app to increase their follower base and engagement.
Why should brands use Reels?
- Higher engagement: Unlike other video formats, the 15-second content format in Instagram assures more engagement. Time is precious. People check out videos and move on. Hence, posting platform-engaging and appropriate content will help derive higher Reel engagement. Also, the chances of the Reels going viral are high. This is even if you have at the moment ‘0’ followers in your account!
- User-generated content: Some personalization can be derived with Reels something not supported by other formats. You have the facility to include filters on all your videos. At the same time, you can even use music and visual effects to make your videos more exciting. User-generated content is an interesting feature that can help build communities.
- Extended reach: You need to understand that Reels are not that exclusive to those following your page. The platform has been trying to push this feature to the explore section’s top part. Here, your posted content will be viewed. They will also be eager to follow your account if you can manage your content properly.
- Higher attention: Reel presentation does make your account more interesting when compared to other platforms. It is indeed a valuable feature to consider. Content in Reels occupies the phone’s entire screen. This means, no distractions will be present when people watch your Reel. This feature tends to distinguish Reels from various other available formats. User engagement is also high.
Consider Reels
The benefits that are mentioned above do appear quite intriguing. Hence, you cannot ignore Reels. Hence, you should consider availing growthx instagram services to grow your fan-following and user engagement. If you own a small business, you should consider Reels and post videos about your niche industry, products, or services. Besides increasing your follower base, it also helps improve your revenue.
Meant for all types of business
Whatever the type of industry you belong to, Instagram Reels can be used for business promotion and to educate niche audiences. You can create and post funny videos with references to your business or products. These should be shareable and engaging. The fact is people love watching short videos. Interesting ones are sure to go viral and highlight your business.
Adopt new technology
You cannot refrain from adopting the latest technology. Doing so will only mean losing out to the competition. Your brand should adopt social media, and stay fresh and relevant. Today it is Reels! Hence, avail the services of professionals now to take your small business to the next level.