Head-up displays are projections of displays that let drivers see from their point of concentration. Such display units precisely fit within the users’ field of vision by reflecting information on the front glass of the car or aircraft. These techniques encourage greater safety and direct attention toward the traffic. The head-up display industry is growing due to the decreased risk of accidents.

In 2021, the market for head-up displays was worth USD 3.80 billion, and by 2030 it will reach USD 28.10 billion at a 24.86% CAGR during the forecast period.

One of the main factors driving the growth of the global head-up display market is the rising number of car owners, which has led to an increase in demand for connected vehicles. Other factors include technological advancements like the integration of satellite navigation with head-up displays and the expansion of the augmented reality market.

Market Dynamics

Drivers

The head-up display market is primarily driven by the automotive, military, and aviation industries. The use of display units will increase the technological level of the military and aviation industries. The need for head-up display systems has increased significantly as passenger traffic in the civil aviation industry has increased recently. The head-up display industry share has expanded globally due to growing demand for these systems. The enhancement in consumer experience for guaranteeing safety in cars and airplanes has contributed to the head-up display market growth.

Restraints

The main factors restraining the market growth are achieving economies of scale or lowering the cost of manufacturing per unit. Consumer demand may remain stagnant for some time due to relatively high selling prices.

Opportunity 

The head-up display units provide a great driving experience to the consumers by displaying information in front of the vehicle glass. Head-up display technology has enormous potential in the military and aviation fields due to its ability to show information directly into the driver’s field of vision and aid in their ability to pay entire attention to oncoming traffic. These technologies are frequently employed in cars with heads-up displays to eliminate the need for the driver to use a phone or other devices while driving.

Market Segmentation

Component Insights

On the basis of components, the market is segmented into display units, software, video generators, and projectors/projection units.

In 2021, video generators were the largest market, with a revenue share of nearly 30.1%. The video generator is used to show video and real-time developments both outside and inside the vehicle. The demand for high-quality pictures and video pictures in HUDs, as well as the necessity for real-time scenario projection, are the major factors driving the growth of this market. Also, the continued development of HUD technology is anticipated to increase demand for the video generators used in automobile HUDs

Application Insights

On the basis of application, the head-up display market is segmented into automotive, military & defense, civil & aviation, and others. 

The automotive segment led the entire market in 2021 with 62.87% of the revenue share. Ongoing advancements in automotive design have primarily created a demand for head-up displays to reduce driver fatigue in managing vehicle information. Because these displays do not require the driver to take their eyes off the road, the ability to project information to a driver while also improving safety has driven the growth of this segment. Furthermore, automotive industry players are developing innovative Head-Up Displays for vehicles, accelerating this segment’s growth.

Regional Overview 

Europe was the biggest regional market, with a revenue share of nearly 35.03% in 2021 because Europe is the top region for producing premium/luxury cars. Audi AG, BMW AG, Mercedes-Benz, Ferrari s.p.a, Bentley Motors Ltd., Skoda Auto, Maserati, and Bugatti Automobiles S.A.S. are the top high-end automakers located in Europe. Furthermore, the region is home to two major aircraft manufacturers: BAE Systems and Dassault Aviation. 

During the projection period, Asia-Pacific will have the highest growth rate. The Asia-Pacific head-up display market has grown due to several factors, including increased investments in the defense and aviation sectors and increased sales of semi-autonomous vehicles in the region. Furthermore, the region is experiencing rapid growth in the automotive sector, creating lucrative growth opportunities for the market.

Key Players

  • STMicroelectronics
  • DENSO Corporation
  • Visteon corporation
  • Nippon seiki Co. Ltd.
  • Texas Instruments Inc.,
  • Panasonic Corporation
  • Rockwell Collins
  • Continental 
  • BAE Systems
  • Thales Group

In 2021, the market for head-up displays was worth USD 3.80 billion, and by 2030 it will reach USD 28.10 billion at a 24.86% CAGR during the forecast period. The inexpensive cost of the product and its simple interaction with cellphones, which increases driver safety by minimizing distractions, are the main factors driving the rise of the HUD market. The demand for the industry is further driven by novel product offerings like augmented reality and global positioning systems that can be integrated with head-up displays.

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