Orthodontic treatment involves the use of a set of clear plastic aligners to shift teeth. Aligners are thin plastic pieces that are fit across the buccal, lingual, and occlusal surfaces of the teeth. Cleaning, tooth remodelling, and tooth contouring are examples of developments in the field of cosmetic dentistry. The treatment of misaligned teeth, crook, protruding teeth, jaw or facial asymmetry, excessive tooth spacing. And tooth realignment can all be done using invisible orthodontics.

In 2021, the market for invisible orthodontics was worth USD 4.71 billion. And it will be worth USD 14.65 billion by 2030, growing at a 13.42% CAGR during the forecast period. 

The global market value for invisible orthodontics will increase. Due to rising dental disorders in emerging countries and a growing desire to treat oral anomalies. Per the Brazilian Orthodontic Society, nearly 1.4 million new orthodontic cases are report annually. As a result, the biggest companies in the invisible orthodontics market are focusing their efforts on product approvals. In order to extend their customer base and influence in the industry. 

Market Dynamics


The primary factor fueling the market’s expansion is the rising incidence of orthodontic illnesses. Growing public awareness of cosmetic and restorative dentistry is a major factor. In the growth of the worldwide invisible orthodontics industry. To improve the symmetry and attractiveness of the smile, dentists are integrating dental alignment treatments with tooth whitening. And incisal composite edge bonding operations. Therefore, other cosmetic dentistry procedures like smile makeovers, dental veneers. And enamel chapping are also employ with invisible orthodontics, helping the market for these products grow.

Additionally, using computer-aided design (CAD) technology in orthodontics is also driving market expansion. This supports the proper positioning of aligners and braces. And helps provide personalized teeth alignment solutions based on the patient’s oral anatomy. 


Some factors limiting the growth of the market include the high cost of invisible orthodontics. And strict regulatory approval by various health authorities.


The market will continue to grow due to additional factors, such as expanding healthcare infrastructure. And intensive research and development (R&D) efforts to create high-quality and more affordable variations.

Furthermore, per the World Health Organization (WHO), 3.5 billion people worldwide suffer from oral disorders. And nearly 2 billion adults and 520 million children worldwide suffer from caries of the primary teeth. These people will require orthodontic treatment, opening up new opportunities for novel orthodontic treatments and goods.

Market Segmentation

By Product Type

On the basis of product type, the invisible orthodontics market is segment into clear aligners, ceramic braces, lingual orthodontics, and clear retainers. 

The ceramic braces segment maintained the largest position in the market, with a significant share. Ceramic braces are becoming popular in various sectors like medical facilities and hospitals. Moreover, trade events and expos have benefited manufacturers of ceramic braces. By enabling them to increase their consumer bases and considerably fuel industry expansion. 

By Age Group

On the basis of age group, the market is segment into adults, children, and adolescents. 

The adult segment ruled the market with a considerable share on the basis of age group. Due to the increasing demand for invisible orthodontics among adults. There is a greater demand for orthodontic treatment among adults as they are becoming more conscious of the importance of teeth improvement. The market for invisible orthodontics will increase quickly. As a result of rising awareness of and desire to enhance face appearances.

Regional Overview 

North America ruled the entire regional market for invisible orthodontics because of the great demand for aesthetic dental products. And the high prevalence of dental problems such as malocclusion. Also, the area dominates the global market due to its developed healthcare infrastructure. And the growing popularity of cosmetic dental procedures. Moreover, developments in dentistry, like 3D printing, are promoting the expansion of the North American market for invisible orthodontics. 

Furthermore, the American Dental Association is also credit for raising awareness of the value of cleanliness. And oral health, which will spur market expansion.

Key Players 

  • DynaFlex
  • Clicking
  • Gandhi Orthodontics
  • Smartee
  • HengHui Technologies Ltd
  • Angelalign
  • ClearPath Orthodontics
  • A.S.O. International
  • American Orthodontics
  • The 3M Company
  • Align Technology. Inc.
  • Envista Holdings
  • Dentsply Sirona

In 2021, the market for invisible orthodontics was worth USD 4.71 billion. And it will be worth USD 14.65 billion by 2030, growing at a 13.42% CAGR during the forecast period. The growing use of cosmetic dentistry procedures like teeth whitening. Enamel shaping, and smile makeovers are the factors accelerating market growth. Some factors that will fuel market expansion during the forecast period are rising healthcare spending. And increased demand for minimally invasive surgical procedures.

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