Introduction
When it comes to branding, custom logo design services are an important part of conveying your company’s identity. It’s not just a design—it’s a tool for expressing who you are and what you stand for. But how do you make sure that your logo has all these qualities? There are three key factors: color psychology and shape psychology in particular. Let’s take a look at both of these areas in more detail and find out how they can help us create memorable logos for our businesses.
Color psychology
Color plays an important role in logo design. It can influence how people feel, react and behave. When choosing the right color scheme for your brand, it’s important to consider how the colors you choose will affect your audience.
Color psychology is a topic that has been studied extensively over the years by psychologists and other scientists who have researched how different hues affect human behavior and emotions. There are many ways in which you can use color psychology when designing logos for your company or organization:
- Use specific shades to evoke certain emotions from viewers (e.g., blue might represent calmness)
- Use complementary colors together in order to create contrast between elements within your design
Shape psychology
When it comes to the psychology of logo design, shapes are key.
- Circle: The circle is considered a symbol of unity and completeness. It also represents wholeness, balance, completion and eternity (a never-ending cycle). Circles evoke feelings of safety, comfort and warmth which makes them ideal choices for brands looking to convey trustworthiness or reliability like banks or hospitals.* Square: Squares are associated with stability because they’re stable shapes that don’t easily change direction when pushed.* Triangle: Triangles represent masculinity because most triangles have sharp points which resemble phallic symbols (such as rockets or skyscrapers).
Logo design is a complex process.
Logo design is a complex process. It’s not just about creating an attractive, memorable logo that will help your company stand out in the crowd–it also needs to reflect your brand and communicate its message clearly. A good designer will take into account everything from the colors you use in your marketing materials to where they place their logo on those materials, all while keeping in mind what kind of impression they want people to have when they see it.
Logo design has evolved over time from being simply an artistic expression (think Renaissance paintings) into something more scientific: Logo psychology has become an important aspect of branding thanks largely due its impact on customer loyalty and perception of quality at first glance! But don’t worry if you’re new here; we’ll break down everything for you step by step so that next time someone asks “how do I make sure my business gets noticed?” You’ll be able to answer confidently: “Just follow these simple rules!”
Color can be used to express the mood of your brand and can evoke emotions in viewers.
Color can be used to express the mood of your brand and can evoke emotions in viewers.
The color red, for example, is associated with passion and excitement. It’s often used on websites selling products that are meant to make you feel excited (like sporting equipment or electronics).
The color yellow conveys warmth and happiness.
Color shows to increase brand recognition.
A logo is the most important element of your brand, and color is the most important part of a logo. That’s why it’s so important for designers to choose colors that will stand out in people’s minds–and make them want to purchase products from your company!
Color used in many ways:
- To create a mood or an emotion (e.g., bright colors like yellow or orange are associated with happiness)
- To convey a message (e.g., green means eco-friendly)
- To differentiate one product from another (e.g., Coca-Cola red vs Pepsi blue)
The shape of a logo design plays an important role in how positively people respond to it.
The shape of a logo design plays an important role in how positively people respond to it. Square and circular logos are by far the most common, followed by triangular and rectangular designs.
The shape should be based on the name of your business, or what you want it to say about your brand.
Square logos tend to imply honesty, trustworthiness and security for both businesses and consumers alike.
Square logos are easy to recognize, straightforward and trustworthy. They look professional and timeless. Since they’re so versatile, you can use them in any context without having to worry about changing their shape or style.
Square logos tend to imply honesty, trustworthiness and security for both businesses and consumers alike.
A logo design should be simple, memorable, unique and easily identifiable by the audience.
A logo should be simple, memorable, unique and easily identifiable by the audience. The simpler a logo design is, the more effective it becomes in communicating a brand’s message.
The best logos are those that stand out from the crowd by being memorable but also identifiable with just one look at them. A memorable logo will help your business stand out from competitors and make customers remember what you do or sell so they can come back again later on down the road when they need something similar again (or even better).
Conclusion
We hope this article has helped you understand the psychology behind logo design. Choosing a great logo design package is a complex process that involves more than just choosing colors and shapes. It requires an understanding of how people perceive color and shape, as well as their emotions towards those things. The goal of any logo is to create an image that will be memorable and recognizable by your target audience so they can associate it with your brand name or product line.