Is your website leaking money? Then there are several google analytics reports that tell you from where your site is leaking money. The first step is to identify the plugging leaks. There are several funnel steps, layers of your site, and also specific pages that are leaking money.
In this case, you can take the help of Google analytics reports that will help your site from leaking money. In this article, we are going to discuss 10 Google Analytics reports that tell you where your site is leaking money.
The 10 Google Analytics Reports That Will Tell You From Where Your Site Is Leaking Money
Below we have discussed several 10 Google analytics reports that will tell you from where your site is leaking money.
1) Funnel Visualization
Every site should start with funnel visualization. In this case, Google Analytics will tell you how much traffic is dropping off at every funnel. There are three steps of funnel visualization one is conversions>Goals>Funnel visualization. We see the first step is about the home that converts only at 2.93%, and it has the biggest leak.
2) Conversions Per Browser
You might be thinking that your developers are doing a good job because they are making your site work with all browsers. One of the most common reasons for money leaks is incompatibility with other browsers. For this, if you want to view the report, then you first have to visit audience>technology> and then OS or browser.
3) Conversions And Bounce Rate Per Device
Another Google Analytics report that tells you about money leakage is conversions and bounce rate per device. If you are losing money, then it is important to look at several low-hanging fruits. In this case, you can view conversions and bounce rate per device, like audience>mobile>overview.
4) High Traffic And High Bounce Rate
Well, you work hard to drive traffic to your site, but it didn’t happen. Then you can start with behavior>site content>all pages. This means you have to switch on the comparison and then compare the bounce rate after that. In this case, you will be able to determine the money-leaking system through Google analytics.
5) High Bounce Rate, High Traffic, And Low Conversion Rate Landing Pages
Another google analytics report is like high bounce rate, high traffic, and low conversion rate on the landing page. In this case, if you drive paid traffic, then obviously, you have a high bounce rate on the landing page. In this case, how will you get to know about this? The answer is. First, you go to behavior>site content>landing pages.
6) Screen Resolution & Conversion/Bounce
Different users have several devices and also several screen resolutions. In this case, compare the bounce rate and conversion rate per screen resolution; then, you can give hints as to potential leaks. Here is how you will get the Google analytics report of money leaking. Well, first, you have to visit the audience>technology>then OS & browser. If you have a question, what report identifies browsers? Well, it’s about the browser & OS report.
7) High-Traffic, Low-Speed Pages
Well, there will be some pages on the website where you will not be able to speed up. In this case, first, you have to visit behavior>site speed>page timings. In this way, you will be able to get the money-leaking report from this Google analytics information.
8) User Flows
If your website has a certain number of users, then it is good. But there are several times when it is not good. In this case, if you want to know about money leakage, then you have to follow certain steps. Therefore it is important to visit the first behavior> behavior flow.
9) Conversions Per Traffic Source
While you are running a website, then you have to think about which website is working or which is a waste of money/effort/time. In this case, one of the easiest ways to improve conversions is to eliminate poor, low-quality traffic. Here is the way where you can easily visit first; you have to visit head to the acquisition, then all traffic then you will get the final results in the channel.
10) New Vs. Returning Visitors
Sometimes it is the actual thing that your websites leak money because new visitors are too in an aggressive mood. In this case, if you want to know about your website money leakage, then you have to visit first Audience>Behavior> then new vs. returning.
Conclusion
We have discussed several Google analytics reports that will be able to identify the money leaking fact. In this case, when it is hard to generate money from a website, then it is important to check Google metrics because it is one of the most important things that will tell you about your online business position. Actually, google analytics will help you to enhance your business position. Thank you for reading this.
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