Voice search optimization is growing in popularity, and it’s a digital marketing trend that doesn’t miss a beat even as the new year begins. As it stands now, voice search accounts for about 4 out of every 10 searches made in the US. In addition, 27% of people worldwide rely on it to find different phrases on their mobile devices. Voice search is massive now so many brands use the most SEO strategy to increase their interest in the market.
The best way to improve SEO volume search
Here are some of the best SEO search engines that are using them to beat their competition.
1. Pay attention to the dialogue
People who search by voice are more likely to use a different language than when they type a search. By agreement, the latter wants to skip the forecast and get into the matter as quickly as possible. For example, someone who wants to know “who is the latest manufacturer listed” will not use the phrase as it is. Instead, they’ll type something like “latest manufacturers” into the search bar, which is easy to type. This is also applied to the international B2B marketplace.
However, this has changed significantly with the use of voice search. People often have conversations with voice assistants without fear, just like they would with a friend. This means that long search terms match the natural language and how we communicate with each other.
2. Human-driven multilingual web optimization is the way to go
Why should my website be multilingual? It is good if you are serving the main international market and SEO in general, we will explain how. The biggest immediate advantage is that, of course, you will have many words to work with, some of which may not be very competitive in languages that are less important than English.
It’s a trick many top SEO services catering to foreign markets are asking to improve CRO by reducing bounce rates for foreign customers who know the same dialect.
If you’re using a multilingual approach to voice SEO, machine translation may not be ideal for a few reasons.
- AI can lose subtext: for example, we often use insults when we communicate. However, mechanical rotation cannot be seen by the eye.
- May sound unnatural: When using machine translation tools, while the accuracy of the translation may be accurate, they may use words that may seem unnatural to people.
- Correct words: Of course, AI translation has made great progress, but cannot cover the margin for error, because even small lexical words can harm your SEO campaign.
In short, you want to engage speakers and experts in making your content multilingual. They can better ensure that you sound like a source and authority that they will buy from, which is important for multilingual SEO.
3. Don’t forget to create a Google business profile
How do Google Places work in the first place? This is a Google tool that you can use for ordinary people to find out how to present your business online to potential customers who are looking for your services or products. It’s easy to manage and operate, although you can also leave this part of your workflow to a digital marketing SEO service to do all the heavy lifting.
Not only does your profile appear in search, but it also appears in other Google products, such as Maps, including:
- Your work time
- Specific location details
- Products and Services, and more
The reason you need a Google business profile is that many people rely on voice searches for local queries like “what’s the best pharmacy near me?” Many people use voice search optimization to find business listings and listings for local business details. Having a profile like this is a great way to hack local SEO and volume. In particular, five out of 10 voice searchers are looking for information about local businesses.
On how to set up your voice search business profile, we’ll start with your business description. You have about 750 characters to work with here, and you want to fill it with as many of the conversational words we’re talking about as possible. You can also check out the profiles listed on Chinese B2B platforms.
4. Better-looking mobile-friendly listening
Any digital marketing company worth it’s salt will emphasize the importance of having a user-friendly website. This is a competitive indicator and can be the difference between a conversion and a bounce rate. But you may not know how vital mobile-friendliness is for voice search optimization.
If you consider the voice search method, the most popular channels are smart assistants and mobile devices. In other words, the majority of voice search traffic comes from mobile platforms. If your site doesn’t match these, your voice search optimization strategy may be in trouble.