Local SEO is one of the best ways to generate new customers and increase leads. It also has the potential to deliver a positive ROI.
Local SEO is a type of search engine marketing strategy that focuses on geolocation and local keywords. It’s important for small business owners to have a strong local presence online.
Google My Business
Google My Business is a powerful tool that can help your business stand out in local search results. It allows you to add a detailed description of your business, including the products and services that you provide, as well as your contact information.
As a business owner, you should make sure to keep your GMB profile updated at all times. This includes ensuring that your address, business hours and holidays are accurate.
Also, be sure to add a category that matches your business the best. This will increase your visibility in Google searches, as they’ll match the relevant keywords to your category.
It’s also a good idea to add photos of your business, especially if you have a lot of them. These will help to boost your business’s visibility on Google My Business and can potentially lead to more conversions.
Google Maps
Google Maps is a great resource for business owners. It has a ton of features for business owners to use that make it easier for customers to find their locations and make sure they are in the right place.
For instance, the Street View feature allows users to see a real-life view of streets and businesses before making a trip. This makes it much easier for people to navigate their way to a location and not be surprised by unexpected road conditions or construction.
Another great feature that can help you with local SEO thailand is the Local Guides program. These are people who write reviews, share photos and answer questions on Google Maps. They are rewarded with points and special badges.
Local Listings
Local listings are online profiles that mention a business’ name, address, phone number and other key details. They are important for brick-and-mortar businesses because they help end-users find nearby establishments when doing a search on Google.
Having multiple local listings indicates to search engines that your business is trustworthy and a legitimate company, which will help your website rank higher. It also improves your overall brand credibility, which can boost customer loyalty.
Keeping your business information up-to-date across numerous directories and websites can be tedious and time-consuming. It’s a good idea to invest in a tool that automates the process, or work with an agency that has experience managing local listings for your industry.
Local Citations
Citations are online mentions of a business’ name, address, and phone number (NAP data). This can occur on local business directories, websites, apps, and social platforms.
These citations are important because they can help people discover your business and impact local search engine rankings. They also provide a way for you to verify your business’s data with Google.
LinkDaddy’s new Business Listing Local Citation service helps businesses boost their local SEO performance and ensure they’re on top of every relevant website, app, map, or social network that users may be searching for your business.
The LinkDaddy team also makes sure citations are factual and accurate by creating listings in reputed directories that have a high authority score. They also include custom URL structures, embedded Google My Business Maps, links to social media accounts, and Schema on all profile pages.
Local Link Building
If you’re looking for ways to boost your business’s local SEO, link building can be a great option. This process involves acquiring links, brand mentions, and recommendations from other local businesses.
One of the most popular link building strategies is to create content that’s relevant to local topics. This can include posting information about a specific area or creating an article that highlights a specific product or service.
Another way to increase your local visibility is to offer incentives for reviews or testimonials. This helps to encourage more users to leave feedback and increases your conversion rate.
One of the best ways to do this is by leveraging guest posting. This can be done on your website or social media accounts, and it has the potential to improve your brand reputation in the process.
It can also help you to connect with other people in your industry. This can lead to more sales and better relationships with your peers.
The right agency for your needs will be able to make sure that they have a good understanding of the local market. This can make all the difference between a successful campaign and an unsuccessful one.