Custom food packaging

One of the biggest industries in the world, if not the biggest, is the food industry, and why not? We are alive because of food. There is always a new restaurant or café opening every other day in this market, making it one of the most soaking in the world. Product packaging is crucial for any brand, and the same goes for the food industry. 

Food packaging is more crucial because people are going to consume it, and you as a brand don’t want to sell them food in cheap packaging because the packaging will protect the product from any bacteria, moisture, or dust. For no reason, there are misconceptions regarding custom food packaging, and they are more common than you think. 

These misconceptions stop brands from going all in on their packaging, and brands face the consequences. In this blog, we will tell you about common misconceptions about food packaging, and you can decide for yourself if they are lies or truths.  If that sounds interesting, then let’s hop into it. 

Food Boxes Aren’t Cost-Effective 

The biggest misconception that stops brands from investing in food packaging is that they are expensive. The cost of your food packaging depends on the way you design the packaging, whether it be material, artwork, and printing. You can get them for cheap and expensive, both depending on your requirements. It is the customers’ right to receive their food in quality packaging, and it is not as expensive as it may appear. 

There are materials that are great for customization, and then there are materials that are great for protecting the product. If you are looking for a material that is able to do both of these things, then look no further than cardboard boxes. Cardboard boxes are one of the hottest boxes in the world, and guess what? Compared to other options, they are not expensive. 

They Are Not Sustainable 

Another big lie that stops brands is that food boxes aren’t sustainable. We all are aware of the health hazards our planet is facing at the moment, and customers prefer brands that are doing their part in making this place a better place to live. Again, it depends on the way you want your product packaging to be. 

There are packaging materials that are harmful to our environment, and there are materials that are eco-friendly. Above in this blog, we told you about cardboard boxes and how they are so popular in the markets. Cardboard boxes are as eco-friendly as it gets. This lack of information forces bands to stay away from food packaging. It is best if you do your research and don’t listen to what others are trying to tell you in the market. 

Poor Printing Qualities 

The third reason why brands stay away from quality food packaging is because of the lies that these boxes aren’t good when it comes to printing qualities. If you are trying to cut corners, then these misconceptions aren’t misconceptions anymore because you are trying to save money, and you will have to compromise on the quality. 

If you use cardboard boxes, you won’t face this issue because this material has a smooth surface and allows the print to stay on the packaging for a long time. To make an even better impression on your customers, you can start using eco-friendly ink for printing. 

Customers Don’t Care About The Printing 

This has to be the biggest lie among all because customers do care about printing. It is true that customers didn’t care much about the looks back in the day, but those days are long gone. Now, customers are attracted to the printing on packaging not only because they look good but because they provide information about the product so that the customers don’t have to figure it out on their own. Custom-printed product boxes do matter, and every brand should invest in quality packaging. 

They Don’t Help With Branding 

Also, brands avoid quality food packaging because they believe lies that claim that food packaging does not contribute to branding. To make a name for your brand, you need to get your name out in the market and have such an appealing logo that people remember your brand once they see the logo.

There are many ways to get your name out in the market. But the majority of those ways require a large budget. This won’t happen with food packaging. Getting your name out in the market with the help of food packaging is not only the most cost-effective way but is also the smartest way because these boxes will keep on branding for your brand until they decompose

If you think that food packaging doesn’t help with branding, then why do the majority of people think of McDonald’s when they see a red box with just a yellow M printed on it?